.YOU MAY certainly not realise it, but different fonts evoke different feelings. Serif font styles, with tiny movements at the ends of letters, are actually typically found in books and also newspapers. They seem to be credible and reliable.
Sans serif font styles, which are plain, can easily look contemporary as well as casual. Aesthetic consistency gives readers a sense that they recognize where they stand it helps to build count on. When it comes to The Financial expert, it establishes the shade for our journalism.