.2024 has been actually an inconsistent year for adtech funding.U.S.-focused adtech startups, when accustomed to getting billions in equity capital annually, have brought up virtually $360 million until now this year, placing it on course to become the industryu00e2 $ s slowest year in over a many years, per Crunchbase information. That lag is because of market saturation, improved governing tensions, and also financial uncertainties.ADWEEK spoke to five VCs who remain to acquire adtech providers, in spite of these problems, concerning what they are actually trying to find and what they stay away from. Maybe unsurprisingly, these capitalists are targeting possibilities in privacy-focused modern technologies and industry-specific places like connected television.